Maui Business

HTA Grants Supports 120 Programs, Events Statewide; 29 on Maui

February 15, 2011, 9:53 AM HST
* Updated February 16, 7:00 AM
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Several cultural programs and the Maui Arts & Cultural Center will be funded with HTA/CPEP grants.

By Sonia Isotov

The Hawaii Tourism Authority (HTA), in partnership with Hawaii’s four counties, announced the selection of more than 120 events and projects to receive support through the HTA’s County Product Enrichment Program (CPEP).

A total of 29 community festivals, events and projects were awarded funded in Maui County alone and will help to provide a statewide, year-round calendar of experiences for visitors and residents.

These private-public partnerships celebrate Hawai‘i’s diversity, featuring multi-ethnic culture, foods and agricultural activities, natural attractions, health and wellness programs, and science and technology assets, while also yielding economic and social benefits.

CPEP was created in 2002 as a partnership between the HTA and the counties of Hawai‘i. Through the program, the counties receive HTA funding for community-based activities, and provide administrative support and technical assistance to the community and industry partners.


Through the CPEP partnership, the Maui County Office of Economic Development manages the CPEP on Maui by reviewing and evaluating proposals, contracting with individual entities, and monitoring the projects in-county. This approach allows for more local control, direction and better oversight and support of awardees. The following organizations, programs and events were funded in Maui County:


Arts Education for Children Group

Maui Invitation Music Festival and the Aloha Peace Festival

Ebb & Flow Arts


North South East West Festival

Hana Cultural Center

Aloha Spirit: Tradition of Workship & Music in East Maui

Ho’olaule`a Festival

Hawaii Nature Center Inc.

Earth Week in Iao Valley

Japanese Cultural Society

Maui Matsuri 11th Anniversary Celebration

Kapalua Maui Charities, Inc.

Kapalua Wine & Food Festival

Kiho`alu Foundation

20th Hawaiian Slack Key Guitar Festival

Lahaina Restoration Foundation, Inc.

Hawaiian Music Series

Lahaina Plantation Days

Lahai Community Association

Lanai Pineapple Festival

Maui Academy of Performing Arts

Summer Under the Stars

Maui Arts & Cultural Center

Visual Arts Exhibit Program

Na Hoku Hou

Ku Mai Ka Hula

Maui Ukulele Festival

Ku Ka Maka

Maui Classical Music Festival         

Maui Classical Music Festival

Maui Community Theater dba Maui OnStage

Theatre on the Isle

Iao Theatre Special Events Series

Maui Economic Development Board Inc.

Maui Photo Festival and Workshops

Maui Nui Botanical Garden

Guided tours/Hawaiian Cultural Demonstrations

Maui Pops Orchestra

Maui Pops Orchestra

Native Hawaiian Hospitality Assoc.

Celebration of the Arts – Panel Discussions

Tri-Isle RC&D Council

12th Maui Chinese New Year

Wailuku First Friday

 A complete list of 2011 projects and programs receiving funding, go to HTA/CPEP.

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