Maui Business

Tourism Authority Funds 24 Maui Events

January 13, 2012, 2:02 PM HST
* Updated September 18, 7:58 AM
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Teena Rasmussen, Coordinator, Maui County Office of Economic Development. Photo by Wendy Osher.

By Sonia Isotov

The Hawai‘i Tourism Authority (HTA) has selected more than 100 events and programs statewide to receive funding under its County Product Enrichment Program (CPEP) for 2012.

The HTA is in partnership with the City and County of Honolulu, and the counties of Hawai‘i, Maui and Kaua‘i.

On Maui, 24 cultural and community events will receive funding from the HTA for specific events or year round series events.

The CPEP program is a HTA’s initiative that support Hawaii’s community programs and events and provide visitors with unique experiences throughout the Hawaiian Islands.

The Maui Marathon is one of the community events funded again this year by HTA CPEP grants. Courtesy, Maui Marathon.

The HTA, together with the four counties and their visitors’ bureaus, are working with the recipients of the programs to better align themselves with the branding of their respective island.


“The wide-range of events selected this year showcase what makes Hawai‘i a special place to visit and live, while also helping to draw visitors during the slower shoulder spring and fall season,” said Mike McCartney, president and chief executive officer of the HTA, in a written statement.


“In working with the counties, we were also able to select programs that are unique to each of the Hawaiian Islands and highlight our diverse and rich culture and heritage.”

This year, the HTA funded various sporting events through CPEP, such as the Maui Marathon, which provided even greater diversity to Hawaii’s tourism profile.

The Japanese Cultural Society’s Maui Matsuri Festival is also funded by HTA CPEP grant funds. File photo.

CPEP was created in 2002 as a partnership between the HTA and the counties to strengthen and diversify Hawaii’s tourism product and provide a quality visitor experience. Through the program, the four counties receive HTA funding and other resources for tourism product enrichment activities to support projects in the niche areas of agritourism, cultural tourism, ecotourism, edutourism, health and wellness tourism, sports, and technotourism in their respective counties.


The HTA CPEP awardees on Maui for 2012 includes:

Organization Project Date
Tri-Isle RC&D Council 13th Maui Chinese New Year Jan. 28
Arts Education for Children Group Maui Open Studios Feb. 4-26
Pacific Whale Foundation World Whale Day Feb. 18
West Maui Cultural Council Maui Plein Air Painting Invitational Feb. 18-26
Arts Education for Children Group Henry K. Allen Hawaiian Steel Guitar Festival April 20-22
Maui Classical Music Festival Maui Classical Music Festival May 3-11
Ka`anapali Beach Resort Assn. Ka`anapali Fresh Aug. 30-Sept. 2
Japanese Cultural Society Maui Matsuri May 4, 11-12
Ka `Imi Na`auao O Hawai`i Nei Recalling Hawai`i 2012 Maui June 2
Ebb & Flow Arts North South East West Festival June 23, July 14, 28
Ki-ho`alu Foundation 21th Hawaiian Slack Key Guitar Festival June 24
Maui Academy of Performing Arts Summer Under the Stars: Disney’s Beauty & the Beast July 13-28
Hana Cultural Center Pursuit of Knowledge (Hana `imi Na`auao) Ho‘olaule‘a Aug. 4
MACC Kū Mai Ka Hula Sept. 8
Valley Isle Road Runners, Inc. 42nd Maui Marathon Sept. 15-16
The Lahaina Restoration Foundation Lahaina Plantation Days Oct. 19-20
Wailea Community Assn /Wailea Resort Wailea Wine & Food Festival Dec. 7-9
Maui Pops Orchestra Maui Pops Orchestra Jan. 29, March 18, Dec. 9
Arts Education for Children Group Maui Invitational Music Festival (MIMF) Feb.-Aug.
Hana Retreat/Ala Kukui Man, Woman and Nature: Restoring the Balance Mar, June, Sept., Dec.
Tri-Isle RC&D Council Wailuku First Friday Year round
The Lahaina Restoration Foundation Hawaiian Music Series Year round
Maui Community Theater/Maui OnStage Theatre on the Isle Year round
Maui Nei Native Expeditions LLC A Tast for History Year round
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