Maui Business

Maui Ad Firm to Represent Fairmont Resorts Hawaii

November 6, 2012, 6:21 AM HST
* Updated November 6, 10:19 AM
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Larry Gilbert, owner of Gilbert & Associates. Photo courtesy of Gilbert & Associates

By Sonia Isotov

Gilbert & Associates has been selected as the advertising agency of record for Fairmont Resorts Hawai’i, and will represent the The Fairmont Kea Lani, Maui and The Fairmont Orchid, Hawai’i.

The Maui-based firm will spearhead the marketing efforts of Fairmont Resorts Hawaii’s, working closely with the sales and marketing teams on both Hawai’i Island and Maui.

“We’re proud to represent such an esteemed brand,” said Larry Gilbert, founder and president of Gilbert & Associates, in a written statement. “The dedication these properties have to delivering authentically local experiences and the highest levels of luxury are unparalleled in Hawai’i, and we look forward to sharing their stories.”

“We are thrilled about the partnership with Gilbert & Associates and are confident that their experience in representing Hawai’i-based businesses will offer a strong understanding of how to effectively market The Fairmont Kea Lani and The Fairmont Orchid to Hawai’i travelers,” said Shannah Milstead, the regional director of sales and marketing of Fairmont Hawaii.

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Gilbert & Associates has been providing advertising, marketing and publications to clients since 1974 and claims to be the largest full-service communications firm outside of Oahu.

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