Maui Business

Whale Day Among Events Funded by Tourism Grants

January 30, 2013, 8:32 AM HST
* Updated January 30, 9:10 AM
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Whale Day is one of the events funded by CPEP grants. Photo by Madeline Ziecker.

Whale Day is one of the events funded by CPEP grants. Photo by Madeline Ziecker.

By Sonia Isotov

The Hawai‘i Tourism Authority has selected 23 events on Maui to receive funding under its County Product Enrichment Program (CPEP) for 2013.

This year, the HTA is funding Kā‘ānapali Fresh, Lahaina Plantation Days, and 3rd Maui Open Studios among others, in an attempt to provide more diversity to Hawaii’s tourism profile for Maui County.

“As part of our marketing efforts to perpetuate and promote authentic and unique experiences on Maui, the HTA has selected CPEP events that reflect the distinction of each island and what makes it a one-of-a-kind destination,” said Mike McCartney, president and chief executive officer of the HTA, in a written statement.

“Our partnership with the County of Maui has allowed us to showcase year-round experiences exclusive to Maui County that highlight our people, place and culture for both residents and visitors to enjoy.”

Saimin Eating Contest is part of the Maui Matsuri event; also funded by CPEP events. Photo courtesy Lynn Araki-Regan.

Saimin Eating Contest is part of the Maui Matsuri event; also funded by CPEP events. Photo courtesy Lynn Araki-Regan.


In line with the HTA’s strategic plan to support Hawaii’s community programs and events, CPEP aims to provide visitors with unique experiences throughout the Hawaiian islands. The HTA, together with the County of Maui and the Maui Visitors Bureau, is working with the recipients to align their programs with the branding set forth by the HTA.


CPEP was created in 2002 as a partnership between the HTA and the counties to strengthen and diversify Hawaii’s tourism product and provide quality resident and visitor experiences.

In partnership with the City and County of Honolulu, and the counties of Maui, Kaua‘i and Hawai‘i, 98 events are to receive funding across the state, according to the HTA.

Through the program, the four counties receive HTA funding and other resources for tourism product enrichment activities to support projects in the niche areas of agritourism, cultural tourism, ecotourism, edutourism, health and wellness tourism, sports, and technotourism in their respective counties.


The following events and programs on Maui will be funding through the CPEP program in 2013:


Project Title



Maui Pops Orchestra   2013 Maui Pops Orchestra,   Inc. Jan. 20, Mar. 17, Dec.   8
3rd Maui Open Studios   2013 AECG Feb. 2-24
14th Maui Chinese New   Year Festival Tri Isle RC&D Feb. 9
World Whale Day 2013 Pacific Whale Fnd. Feb. 16
Maui Plein Air Painting Invitational West Maui Cultural   Council Feb. 16-24
5th Maui Hawaiian   Steel Guitar Festival AECG April 19-21
Maui Classical Music   Festival 2013 Maui Classical Music   Festival May 2-10
Three Chinese   Festivals The Lahaina   Restoration Fnd. May 3-5, Sept. 19-21,   Nov. 12-14
13th Maui Matsuri Japanese Cultural   Society of Maui May 3-11
North South East West   Festival 2013 Ebb & Flow Arts May 17-18,  July   13, Aug. 3, Nov. 17
22nd Hawaiian Slack   Key Guitar Festival Kī-hō‘alu Foundation,   Inc.


43rd Maui Marathon Valley Isle Road   Runners, Inc. Sept. 20-22
Art Exhibitions at Kaluanui 2013 Hui No‘eau Year round
Hawaiian Music Series The Lahaina   Restoration Fnd. Year round
Kā‘ānapali Fresh KBRA Aug. 30-Sept. 1
Pailolo Challenge –   Maui to Moloka‘i Canoe Race Hawaiian Kamali‘i,   Inc. Sept. 14-15
Kū Mai Ka Hula 2013 MACC Sept. 21
Maui ‘Ukulele Festival   2013 MACC Oct. 13
Lahaina Plantation   Days The Lahaina   Restoration Fnd. Oct. 18-19
Wailea Wine & Food   Festival Wailea Community Assn. Dec. 5-8
Wailuku First Friday Tri Isle RC&D First Friday of the   month
Theater on the Isle MCT dba Maui OnStage Year round
Visual Arts Exhibition   Program 2013 MACC Year round


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