Maui News

BRIEF: Hawaii Teen Obesity Prevention Campaign Launched

February 14, 2013, 9:37 AM HST
* Updated February 14, 9:38 AM
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File photo by Wendy Osher.

File photo by Wendy Osher.

By Wendy Osher

Governor Neil Abercrombie and Health Director Loretta Fuddy will unveil the state’s new multi-media obesity prevention campaign that features ads for theater, television and print.

Students from Island Pacific Academy helped focus-test the ad concepts and will be present during today’s special premiere event at the State Capitol.

The state campaign is part of a comprehensive strategy to reverse increasing obesity rates among Hawaii youth.

Details of the program will be released during the unveiling event this afternoon.

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