Maui Discussion

LETTER: “Rock and Brews” Bar Unwelcome in Paia

June 14, 2013, 12:19 PM HST
* Updated June 17, 9:15 AM
Listen to this Article
2 minutes
Loading Audio... Article will play after ad...
Playing in :00

By Rose Potter, executive director, Paia Merchants Association

The current Rock and Brews bar in El Segundo, California. Courtesy photo.

The current Rock and Brews bar in El Segundo, California. Courtesy photo.

The Paia Merchants Association works to maintain the town’s vibrant commercial district by honoring the area’s unique seaside culture and history while looking toward the future.

Unregulated formula-based businesses potentially threaten this goal and could lessen our town’s appeal. Our interests lie in maintaining and enhancing the economic vitality and diversity that currently exists in Paia.

We want to be clear in that our purpose is not protectionist in nature, but is reasonable when related to preserving our community’s unique character and charm. This in turn contributes to a higher quality of life for residents and supports tourism and our town’s popularity. The diversity of our north shore Maui town would be threatened by the intrusion of an inherently non-unique formula business.

By stating that the “renovation/refurbishment” of a 3585 square foot building will only cost $435,000, Rock and Brews receives an SMA Minor permit and effectively avoids the public hearing required by an SMA Major permit (for properties costing over $500,000).


We have sent letters contesting the project valuation to the Department of Public Works and the Planning Department that both deemed the valuation correct. Without the SMA Major there is currently no other opportunity for public input/opinion within Maui County’s permitting process.


We have met with the developing partners to review their “Paia calibrated” plans for the proposed Rock and Brews with no tangible results. We would like to see information other than what is presented on the Rock and Brews website, which was stated by the developers as being not representative of the proposed Paia location. We ask that those plans be made public and offer to provide the developing partners the opportunity to present those plans to concerned community members at a public hearing. (Date TBA.)

Based on available resources in print and online, we are doubtful that Rock and Brews will add anything of value to Paia town other than the time and money spent on renovating a neglected property.

Based on overwhelmingly negative feedback from merchants, community members and visitors alike we are asking for due process, transparency, and a public forum to address concerns and the potential negative impact this could have on Paia’s future.


Send letters to [email protected] – include your full name, town, and clearly state your issue. Ideal word length is 500 words; if your issue is a brief response to a published article, please leave a comment in the area below. We will not publish overly brief letters.

Make the most of your Maui vacation with these top-rated activities: Maui Top 20: Maui Visitor & Tourism Information
E-Mail Newsletters Receive daily or weekly updates via e-mail. Subscribe Now
News Alerts Breaking news alerts on your mobile device. Get the App


This comments section is a public community forum for the purpose of free expression. Although Maui Now encourages respectful communication only, some content may be considered offensive. Please view at your own discretion. View Comments