Maui Business

Island Air Unveils New ‘I‘iwi Bird Logo

January 14, 2014, 3:45 PM HST
* Updated January 14, 3:59 PM
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New logo, courtesy Island Air.

New logo, courtesy Island Air.

By Maui Now Staff

Island Air today unveiled a new logo that features a native ʻiʻiwi bird in its design.

The ‘i‘iwi bird, also known as the Scarlet Hawaiian honey creeper, was prized in old Hawaiʻi, for its vibrant feathers which were used “to make capes, helmets and other symbols of Hawaiian royalty.”

Plane rendering, courtesy Island Air.

Plane rendering, courtesy Island Air.

The threatened and indigenous species can still be found in forest reserves on Maui, Kauaʻi and Hawaiʻi Island.

“The new logo is part of our company’s restructuring to align ourselves with an improved and enhanced level of service,” said Island Air CEO Paul Casey in a company press release.

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The new design by Wall-to-Wall Studios in Honolulu, “symbolizes a revitalized company with deep roots in Hawaiʻi and a strong commitment to the community and our customers,” said Casey.

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According to the company announcement, the new logo has already been installed at ticket counters in Honolulu, Līhuʻe, Kahului, Lāna‘i and Moloka‘i.

In conjunction with the announcement, Island Air also donated funds to The Nature Conservancy, as part of the organization’s efforts to protect and preserve the native habitat of the ‘i‘iwi.

The donation is part of a corporate level sponsorship through the organization’s Hawaiʻi Nature Conservancy Corporate Council for the Environment.

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Island Air was purchased by Oracle founder Larry Ellison’s ʻOhana Airline Holdings company in February 2013, and currently employs an estimated 250 personnel.

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