Maui Business

Social Media Marketing Plan Workshop to be Held May 19

April 4, 2016, 12:44 PM HST
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Social Media. Maui Now graphic.

Social Media. Maui Now graphic.

Two instructors from the Maui Social Media School will hold “Creating a Social Media Marketing Plan,” a full-day social media training workshop for startup entrepreneurs and small business owners, on Thursday, May 19, 2016, from 9 a.m. to 4:30 p.m. at the Maui Research & Technology Center, 590 Līpoa Parkway in Kīhei.

Nicole Fisher of Skywriting by Nico and Danielle Miller of Miller Media Management have teamed up as co-owners of the Maui Social Media School to help business owners and startups learn how best to use this marketing tool.

This workshop combines foundational marketing training with tutorials on four popular social media networks: Facebook, Instagram, Twitter and Pinterest.

In this workshop, students learn how to:

  • Establish standard operating procedures for marketing,
  • Choose and use social media their customers are already using,
  • Identify their growth stage and which strategies work best for their situation,
  • Use editorial calendars to plan out social media marketing campaigns.

Breakout sessions will enable students to learn relevant tutorials, such as creating buyer personas or tracking return on investment using social media analytics and insights. The workshop will also proved templates that students can use after workshop has ended.


“I’m excited about attending Maui Social Media School because it will help us build a marketing plan and pinpoint what tools we need to reach our clients,” said Kate Alvarez, co-owner of Maui Arbor Scape, a “2016 Mayor’s Outstanding Achievement Award” winner. “The positive energy and can do attitude of the instructors makes me genuinely excited to be a part of this workshop!”


The cost of the workshop is $149 for those who register by April 30, 2016; after that, the fee is $199.

Register at

Contact Miller for more information at (808) 633-1033.


Danielle Miller is a social media marketer and small business enthusiast. Her company, Miller Media Management, is the top-rated social media marketing company on Maui, according to Yelp and Google.

As a professional social media manager, Miller works with companies such as Brio Ice Cream, a national food brand made by the co-founders of Earth’s Best baby food and MyHome, NYC’s leading general contractor and home remodeling company.

Miller is the recipient of a “2016 Mayor’s Outstanding Achievement Award” for her contribution to the community. This year, she is speaking at WedTech, ACM West, and the Savvy Business Owners conference. In her spare time, she is also an EdVenture Maui instructor, teaching continuing education classes at the University of Hawai‘i Maui Campus.

Nicole ‘nico’ Fisher is the owner and senior marketing strategist at Skywriting by…nico, a social media marketing company on Maui.

Fisher is the social media trainer for Maui’s new businesses, existing business owners who need social media support and baby boomer professionals who need a hand grasping the newest technologies.

She helps small business owners and professionals get their businesses online so their companies can be functionally fit, found and effective with their online marketing and growth management projects.

As an entrepreneur with over 23 years of sales and marketing experience, Fisher strives to motivate others to get on board with new technology.

Fisher is also a brand management specialist, co-organizer for Maui Business Brainstormers and a facilitator for the MBB/BiTT Upcountry meetings.

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