Maui Business

The Ritz-Carlton, Kapalua Appoints New Director of Group Sales

June 17, 2018, 8:22 AM HST
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The Ritz-Carlton, Kapalua announced the appointment of Will Peniche as Director of Group Sales. Internally promoted from his previous position as Director of Banquets, Peniche has a proven track record of instrumental sales-focused successes and leadership capabilities.

Prior to his new role as Director of Group Sales, Peniche was mostly recently Director of Banquets where he was directly responsible for $17 million of US banquets operation for the AAA Five Diamond Hotel, in addition to receiving the Marriott International’s 2017 Global GEM Award for event excellence, chosen among all classic luxury hotels worldwide. Prior to that, he served as Food & Beverage Manager at The Ritz-Carlton, San Francisco before being promoted to Director of Banquets for the property.

Over the course of his career, Peniche has been recognized for his ability to surpass budget goals, increase employee engagement scores, and drastically improve overall guest satisfaction. In his new role as Director of Group Sales, Peniche is dedicated to maximizing group revenue goals and sales objectives by implementing service strategies and initiatives with a focus on building long-term, value-based customer relationships.

“We are thrilled to see Will’s tremendous growth over the past few years and are delighted to continue working with him in this new capacity,” said Mike Kass, General Manager of The Ritz-Carlton, Kapalua. “With his unrivaled skill set and undeniable dedication to results, we are confident he will continue to lead our sales team to a new level of excellence.”

Originally from San Antonio, Texas, Peniche now resides in Lahaina with his wife and newborn baby. In his spare time, he enjoys capturing the lush Maui landscapes through photography, as well as traveling the world to discover new destinations.


The Ritz-Carlton, Kapalua recently completed a multi-million-dollar renovation with newly transformed guest rooms, suites and residences, beautifully-enhanced lobby and pool experience and new food and beverage outlet, Kai Café.



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