Hawaiʻi Hotels Top Nationwide Competitors
Through the first three quarters of 2018, Hawaiʻi hotels statewide saw increases in revenue per available room (RevPAR) and average daily rate (ADR), with flat occupancy. According to the Hawaiʻi Tourism Authority (HTA), these rises kept the Hawaiian Islands competitive with other domestic and international hotels.
The HTA recently released these findings in its Hawaiʻi Hotel Performance Report, which states that the RevPAR in the Hawaiian Islands increased by 6.1 percent and ADR grew 5.7 percent, with occupancy staying flat at 81 percent in the first three quarters of this year compared to last year.
HTA’s Tourism Research Division issued the report’s findings using data compiled by STR, Inc., which conducts surveys of hotel properties throughout the Hawaiian Islands.
“The increases in RevPAR and ADR through nine months are due to the strong performance that Hawaiʻi hotels realized in the first half of the year,” HTA tourism research director Jennifer Chun said.
All categories of Hawaiʻi’s hotel properties reported RevPAR growth in the first three quarters of 2018. From the beginning of the year through September, luxury class hotels statewide saw a 6.6 percent growth in both RevPAR and ADR, while occupancy remained the same at 75.6 percent. At the other end of the price spectrum, Midscale & Economy Class properties statewide saw RevPAR increase 11.3 percent and ADR grow 9.8 percent, with a 1.1 percentage point growth in occupancy to 81.3 percent.
Compared to other top US markets, the Hawaiian Islands ranked first in RevPAR at $225 through three quarters. New York City ranked second at $215, with San Francisco/San Mateo ranking third at $204. The Hawaiian Islands also led the US markets in ADR at $278, again followed by New York City at $248, then San Francisco/San Mateo at $243.
The Hawaiian Islands ranked third for occupancy at 81 percent, with New York City holding the top spot at 86.7 percent and San Francisco/San Mateo ranking second at 83.7 percent.
All four island counties reported RevPAR and ADR increases through the first three quarters of this year. Maui County hotels led the state in overall RevPAR with a 9.9 percent increase, driven by a 10.3 percent increase in ADR, which offset a flat occupancy of 77.4 percent.
Among Hawaiʻi’s resort regions, Wailea led the state through three quarters in both total RevPAR and growth of RevPAR at $516, a 14 percent increase. The ADR for Wailea hotels increased by 11.2 percent to $587. Occupancy for Wailea hotels increased by 2.2 percentage points to 87.9 percent. Hotels in the Lāhainā/Kaʻanāpali/Kapalua resort area reported a 7.5 percent growth in RevPAR, with a 9 percent increase in ADR, offsetting a 1.1 percentage point decrease in occupancy of 76.9 percent.
More information can be found on HTAʻs website.