Jenerate PR to Lead Publicity, Brand Communication for Lahaina Gateway
Jenerate PR has been named agency of record by Lahaina Gateway shopping center. As a full-service public relations and digital marketing company, Jenerate PR, will lead publicity strategies and social media management for an integrated brand communication plan for Lahaina Gateway. Jenerate PR will also provide marketing support, including a website refresh and brand redevelopment.
“Jenerate PR’s dynamic team and creative approach, combined with their proven success with our sister property The Shops at Wailea, will undoubtedly elevate awareness of our center and our tenants,” said Sandra Brown, property manager of Lahaina Gateway. “We couldn’t be more pleased to have them spearhead our publicity and marketing efforts.”
Now under the property management of nation developer The Festival Companies, Lahaina Gateway aims to offer even more options and conveniences to the community. Representatives with Jenerate PR say they are committed to furthering the goal of providing an all-embracing shopping experience for both local residents and Maui visitors.
Jenerate PR will focus on propelling Lahaina Gateway’s visibility with local and national audiences. Jenerate PR specializes in hospitality, travel/tourism, culinary, luxury retail and lifestyle brands. Led by founder and creative director Jennifer Polito, the team helps clients achieve their goals through earned media coverage, strategic marketing, special events and social media campaigns.
Lahaina Gateway boasts approximately 137,000 sq. ft. of retail space and is West Maui’s largest open-air shopping center. Anchored by Foodland Farms grocery store specializing in organic and Maui-grown food, the shopping center boasts a directory of more than 22 specialty retailers catering to the needs of both locals and visitors. Lahaina Gateway is located at 305 Keawe Street and is open daily from 9 a.m. to 11 p.m.