Maui Business

Report: Total Visitors and Visitor Spending on Maui Rise

February 2, 2019, 9:24 PM HST
* Updated February 4, 11:20 AM
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According to a report the Hawaiʻi Tourism Authority released on Thursday, visitor spending on Maui totaled $5.07 billion in 2018, up 8% from the year before. Around 2.9 million visitors traveled to Maui throughout the year, a 6% rise from the previous year.

Oʻahu and Kauaʻi also recorded increases in visitor spending and visitor arrivals in 2018 versus the year prior. Visitor spending on Oʻahu rose 7% and visitor arrivals rose 4%. Kauaʻi finished the year with a 10% rise in visitor spending and an 8% rise in arrivals. Visitor spending on the island of Hawaiʻi remained flat, while visitor arrivals decreased 3%.

According to the HTA, visitors throughout the state spent a total of $17.82 billion throughout the year, a 7% increase from the year before. Visitor spending generated $2.08 billion in state tax revenue for the year, increasing 7% from the previous year. In addition, 217,000 jobs statewide were supported by Hawaiʻiʻs tourism industry, a 7% rise from the year before.

Visitor spending throughout the state increased 9% from US West and increased 8% from US East. In addition, visitor spending from Japan increased 2%, visitor spending from Canada increased 5%, and visitor spending from all other international markets increased 5%. On a statewide level, average daily visitor spending rose 1%.

Nearly 10 million visitors came to Hawaiʻi in 2018, a 6% rise percent from the previous year. Both the total number of days visitors spent in the islands and the number of visitors in the islands on any given day increased 5% from 2017.  

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Air service arrivals to the Hawaiian islands for the year rose 6%, with growth from US West, US East, Canada, and all other international markets. These rises offset a slight decrease in arrivals from Japan. Cruise ship arrivals saw a slight increase. A little over 13 million trans-Pacific air seats serviced the Hawaiian islands throughout the year, an 8% increase from the previous year. Growth in air seat capacity from US West, US East, Oceania, Canada, and Japan offset fewer air seats from other Asian markets.

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The full report is available online.

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