Maui Business

Hawaiian Airlines Named Title Sponsor of Made in Maui County Festival

July 26, 2019, 8:51 AM HST
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Hawaiian Airlines has signed a two-year title sponsorship of the annual Hawaiian Airlines Made in Maui County Festival, taking place this year on Friday and Saturday, Nov. 1 and 2 at the Maui Arts & Cultural Center.

Members of Hawaiian Airlines team at the Made in Maui County Festival. Pictured from left: Nadine Texeira, Jasmine Tamanaha, Leona Duarte, and Merle Bernades. Photo by: Made in Maui County Festival

The two-day festival is Maui County’s largest products show offering a springboard for local companies to take their business to the next level.

The Maui Chamber of Commerce, supported by the County of Maui Office of Economic Development, made the announcement.

“For the past three years, Hawaiian Airlines has been an event sponsor of the festival,” said Pamela Tumpap, President of the Maui Chamber of Commerce. “Now, we’re thrilled to partner with Hawaiian Airlines as the Title Sponsor for the 6th and 7th Annual Hawaiian Airlines Made In Maui County Festival. We look forward to strengthening the relationship that has already been built and taking this important event that benefits so many of our islands’ entrepreneurs to new heights.”

The goal of this annual event is to showcase locally made products; grow independent businesses headquartered within the county (islands Maui, Molokai and Lanai); strengthen the community by encouraging job creation; and diversify the county’s economy.

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“We’re committed to supporting local businesses and introducing our guests to the sights, sounds and flavors of Hawai‘i through products made right here in the Islands,” said Robert Sorensen, Vice President of Marketing and E-Commerce at Hawaiian Airlines.. “As Title Sponsor of the Hawaiian Airlines Made in Maui County Festival, we are honored to work alongside the Maui Chamber of Commerce to showcase Maui County’s talented entrepreneurs.”

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Since the festival began in 2014, participating vendors have reported during this two-day event nearly $2.5 million on retail sales, over 165,900 items sold, over 1,120 new wholesale accounts secured, and over 6,770 new leads established.

The 6th Annual Hawaiian Airlines Made in Maui County Festival will feature more than 140 vendors offering hundreds of made in Maui County products, including food, art, crafts, jewelry, fashion, furniture, gifts, collectibles and more.

The festival will also feature a special Buyers Preview for wholesale buyers/distributors, live entertainment, fashion shows, food trucks, and prize drawings. Attendees can also enter to win 250,000 HawaiianMiles.

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