Central Pacific Bank Introduces New Digital Products and Community Spaces
Central Pacific Bank unveiled an historic transformation that includes a newly refreshed brand, new community spaces and new digital products.
To be the place “Where People Like Banking,” according to a news release, Central Pacific Bank (CPB) also announced the launch of several major initiatives:
- Digital Banking – A new mobile app to deliver on CPB’s commitment to be a provider of best-in-class digital technology.
- Central Pacific Plaza – New spaces for the community, breathing new life into Downtown Honolulu.
- Flagship Main Branch – A glimpse into CPB’s future.
- [email protected] – A modern co-working space in the heart of Honolulu – At CPB, “our office is your office.”
- Kai nuʻu o Kanaloa – A new must-see work of art designed to bring the waves of Hawaii to the digital world.
“CPB’s transformation is over a year in the making and despite the COVID-19 pandemic, I’m proud of our employees and partners for achieving these milestones,” said Paul K. Yonamine, Executive Chairman, Central Pacific Bank. “Today reaffirms our commitment to becoming a modern, digital-first bank with the exceptional service CPB customers are accustomed to receiving.”
A New Look
Taking cues from mid-century modern design seen across the Islands, CPB’s new brand connects its past to a bold new future. In contrast to the minimalist word mark, CPB also introduced new signature colors like swell, sand, papaya and plumeria, and a portfolio of custom illustrations that work together to capture the beauty and vibrancy of Hawaiʻi.
“Great brands are built from the inside out, and at every step of the way, we listened and collected input from our customers and our employees,” said Catherine Ngo, President, Central Pacific Bank.
CPB is committed to be a provider of best-in-class digital technology. CPB’s online banking and mobile banking app provide sophisticated, yet easy-to-use financial management tools such as managing all of your accounts from CPB and other institutions in one place, setting budgets and monitoring cash flow, and being able to make person-to-person payments digitally through Zelle.
Opening a checking or savings account or applying for a personal loan can now be done entirely online. And, if support is needed, there is an option to book an appointment to meet with a representative. CPB’s digital banking experiences are designed for today’s evolving needs – delivering leading technology with a human touch.
Central Pacific Plaza
Central Pacific Plaza is breathing new life into Downtown Honolulu. The new ground-floor lobby transforms the corner of South King and Alakea streets into a modern and welcoming community hub in the heart of Honolulu. Central Pacific Plaza is now home to CPB’s Flagship Main Branch, its new co-working space named [email protected], Aloha Beer Company, and the first Starbucks Pickup in Hawaiʻi.
Flagship Main Branch
CPB’s Flagship Main Branch is a glimpse into the future of CPB. It’s the first branch to integrate enhanced digital banking options, including smart ATMs with increased functionality – like the ability to withdraw cash in various bill denominations – and an open floor concept to optimize customer flow. These new capabilities will roll out to other branches in CPB’s network throughout the year.
The inspiration for [email protected] is simple – “our office is your office.” Located within the lobby of Central Pacific Plaza, [email protected] is equipped with several meeting rooms, private phone booths, and common area seating that small business owners, qualified non-profits, and other remote or teleworking professionals can use by making a reservation online at cpb.bank/tidepools.
Kai nuʻu o Kanaloa
Kai nuʻu o Kanaloa, or “Kai” for short, is a must-see art installation commissioned by CPB and a new icon in Downtown Honolulu. Located in the lobby of Central Pacific Plaza, Kai is a kinetic sculpture that synchronizes with data transmitted from offshore buoys throughout the Hawaiian Islands.