Maui News

PARKLINQ Expanding to Maui, Generating Revenue to Support Environmental Projects

October 6, 2021, 9:10 AM HST
* Updated October 6, 8:24 AM
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Maui Ocean Center. File photo by Wendy Osher.

PARKLINQ, a Hawai‘i company that makes it easier to find, reserve and pay for affordable parking from a mobile phone, is expanding to Maui. The company says their services can be used to benefit Valley Isle nonprofit organizations, which can raise funds to protect the environment.

“We’re very excited to bring our smart parking technology to Maui so that residents and visitors can enjoy contactless pay for parking service to help generate much needed revenue for infrastructure improvements for the Māʻalaea Triangle Association, a nonprofit organization that manages the parking lots at Maui Ocean Center and Māʻalaea Harbor Shops,” said Tyler Saenz, founder and CEO of PARKLINQ.  

The Māʻalaea Triangle Association and PARKLINQ will kick off their new partnership starting Nov. 1, 2021, which coincides with PARKLINQ’s first anniversary.

The turnkey program does not have any upfront costs for nonprofit organizations. There are other advantages: the parking service requires no maintenance, special equipment, electrical power or internet connectivity to implement the payment collection program. 

QR codes play a key role in the process. Using mobile phones, Motorists scan a QR code posted on PARKLINQ’s signage at parking lots throughout the island. The revenue from parking will help improve the infrastructure for the parking lots and incorporate the best environmental and sustainability practices.

Māʻalaea Triangle Association recently signed a Low Impact Development agreement with Maui Nui Marine Resource Council and this demonstration project funded by Maui Office of Economic Development for watershed management will serve as a model to address permeability issues and the redesign of parking areas. 

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“During the pandemic, the Maui Ocean Center transitioned to a contactless experience by introducing the use of QR codes for visitors to view virtual maps and presentations and this has proven to be a welcome feature by our guests,” said Tapani Vuori, general manager at Maui Ocean Center. “Reducing the number of touch points for our visitors also helps to mitigate the effects of the ongoing pandemic.”

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In addition to using the QR codes, motorists have the option of downloading the PARKLINQ app, which offers a birds-eye view of a graphical map that pinpoints available parking areas in real time. Hawai‘i motorists can pay for a parking space located near their destination in advance. 

PARKLINQ estimates annual sales from paid parking spaces in Hawai‘i is over $180 million and has identified an additional $30 million a year in unrealized parking revenue.

For more information about PARKLINQ and to sign up your nonprofit organization as a host to generate parking revenue, visit PARKLINQ.com.

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