Maui Business

Pacific Media Group’s Battle of the Businesses for Maui Food Bank Raises 46,312 Meals

November 11, 2021, 5:40 PM HST
* Updated November 12, 1:57 PM
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Maui Food Bank. File photo by Wendy Osher.

The Maui Food Bank will be able to feed more people in need with the help of funds and food raised during the annual Battle of the Businesses event organized by Pacific Media Group.

The 99.9 KISS FM morning show spearhead the radio promotion, with all of the PMG stations airing promos and web banners to further support the food drive.

This year, 29 businesses raised $10,680 and 4,562 pounds of food, which combined will provide 46,312 meals to individuals and families across the Maui Food Bank’s network.

Food donations were up this year, contributing to a 25% increase in the number of meals that will be provided through the Battle of the Businesses fundraiser this year. The contributions come ahead of the Thanksgiving Day holiday.

“There’s no need for anyone in Maui County to be going hungry during the holiday season,” said Marlene Rice, Development Director at the Maui Food Bank. “There’s over 80 agencies that work with us that are out there distributing food… When you think about 46,312 meals, that is a lot of meals. So really, I would say that his holiday season, everybody should be able to sit down to a healthy, nice holiday meal.”

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Those in need this holiday season can contact the Maui Food Bank, which can in turn link individuals and families with a food distribution that’s closest to them. Distribution information is also available on the mauifoodbank.org website.

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“We literally could not do what we do without the community support and the business support is so important. It’s really all of us working together, we’re making a difference in helping the hungry. Everybody is making a difference,” said Rice.

“It’s a nice touch from businesses coming together for the common good,” said Sherri Grimes, Vice President & General Manager of Maui Radio Operations at PMG, noting that the locally owned company has been a partner annually since 2008.

Rice joined colleague Chelsea Ham and 99.9 KISS FM’s Ed Kanoi and Brandee in selecting two participating businesses to receive a $5,000 PMG advertising campaign each. This year’s small business winner was All Kine CrossFit, and the big business winner was Goodfellow Bros Inc.

PC: All Kine Crossfit.
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They were among 13 large businesses and 17 small businesses that participated in this year’s campaign. That’s a 70% increase from last year.

Participating businesses included: AAAAA Rent A Space; All Kine CrossFit; Bowers & Kubota Consulting; Ceramic Tiles Plus; Fairmont Kea Lani; Island Dental; Goodfellow Bros; Kāʻanapali Golf Course; Koho’s Grill & Bar; Maui Candy Company; Mokulele Airlines; Sheraton Maui Resort & Spa; Smart Pest Prevention; TJ’s Warehouse; Wailuku Dental Group; Maui Grown Therapies; Montage Kapalua Bay; Aloha Kia Maui; Vons Chicken; Equity One Real Estate; Maui Kuia Estate Chocolate; Island Art Party; Your Maui Home Team-eXp Realty; Aston Maui Hill; The Water Store; 808 Cleaning Company; Epic Interval Training Hawaii; Wisteria Lane; and d2m Interactive.

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